Website Marketing Manager Post – (United States) – Online manager job – Moderator position Full Time

About the Role

The Website Marketing Manager will play a key role in supporting Code.org’s digital engagement strategy. Reporting to the Director of Email & Website, this role focuses on managing, optimizing, and enhancing the user experience across Code.org’s main and partner websites.

The ideal candidate combines technical proficiency, a solid grasp of UX/UI principles, SEO, and web analytics, along with a deep passion for making digital experiences accessible, engaging, and mission-aligned.

Key Responsibilities

Website Management & Optimization

• Manage and optimize Code.org and CSforALL websites for performance, accessibility, and content quality.

• Collaborate with developers and engineering teams on technical updates and creative improvements.

• Implement UX/UI improvements using data, user research, and analytics insights.

• Support content strategy and ensure consistent messaging across web properties.

• Maintain compliance with accessibility standards (WCAG) and mobile responsiveness.

SEO & Analytics

• Support SEO strategy, keyword research, and metadata optimization.

• Use Google Analytics and Search Console to analyze traffic, engagement, and performance metrics.

• Provide actionable insights and contribute to data-driven marketing decisions.

• Partner with the Marketing Analyst to develop KPI dashboards and performance reports.

Conversion & Engagement Optimization

• Optimize donation and advocacy pages for improved conversion rates.

• Assist in personalizing user experiences using dynamic content strategies.

• Conduct A/B testing and heatmapping to refine engagement flows.

Cross-Functional Collaboration

• Partner with the Marketing, Advocacy, Fundraising, and Program teams to align web content with organizational campaigns.

• Collaborate with external contractors and web vendors to ensure timely, high-quality deliverables within budget.

Qualifications

• Bachelor’s degree in Marketing, Communications, Web Design, or related field.

• 5+ years of experience in website management, digital marketing, or UX/UI design.

• Proficiency in CMS platforms (e.g., Contentful, Framer) and analytics tools (Google Analytics, SEO tools).

• Strong understanding of UX best practices, SEO, responsive design, and content architecture.

• Excellent project management and collaboration skills.

Preferred Skills

• Experience with WCAG accessibility standards, HTML/CSS, and design tools (Figma, Adobe XD).

• Familiarity with A/B testing tools (Optimizely, Ninetailed), and modern frameworks (React, Next.js).

• Strong grasp of technical SEO, GA4, and internationalization (i18n) principles.

Additional Requirements

• Must be a U.S. Citizen or Permanent Resident.

• Must pass a pre-employment background check.

• Willingness to travel at least twice per year for team events.

Work Culture at Code.org

At Code.org, team members are:

• Problem-solvers with empathy – focusing on meaningful impact.

• Collaborative learners – embracing feedback and personal growth.

• Builder-minded professionals – adaptable, creative, and results-oriented.

• Kind teammates – supportive, inclusive, and mission-driven.

The team values diversity, inclusion, and belonging, ensuring that every individual feels heard, respected, and empowered.

Interview Process

1. Informational Interview – 30 minutes

2. Homework Task – (~3 hours)

3. Panel Interviews – (~3 hours)

4. Final Interview – 1 hour

5. Reference Checks

All interviews are conducted virtually via Zoom.

Compensation & Benefits

• Salary Range: $88,200 – $98,000 per year (based on experience and internal equity).

• Benefits include:

  • 100% paid medical, dental, and vision coverage for employees and dependents

  • 403(b) retirement plan participation

  • 5 weeks total paid time off (3 weeks vacation + 2-week winter break + sick leave)

  • Remote-first, flexible work environment

  • Professional development stipend

  • Technology subsidy (BYOD policy)

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    Salary: $88,200 – $98,000 per year (Approx. $42 – $47 per hour)
    Applicant Location Requirement: Must be a U.S. Citizen or Permanent Resident and work within the United States.