Social Media Manager Job – High salary per hour Temporary

About Pacaso

Pacaso is a trailblazing real estate technology company redefining the way people experience second home ownership. Founded by former Zillow executives, the company was built with one mission: to enrich lives by making second homes more accessible, enjoyable, and financially attainable for more people. Through an innovative co-ownership model, Pacaso allows buyers to own a luxury second home at a fraction of the cost while eliminating the complexity, risk, and hassle typically associated with owning and managing a second residence.

Since its founding, Pacaso has facilitated over $1 billion in real estate transactions and service fees across 40+ markets in the United States and internationally, including iconic destinations such as Paris, London, and Cabo. The company has been recognized by major media outlets including The New York Times, Fortune, Forbes, The Wall Street Journal, and CNBC, consistently highlighting its disruptive impact on the luxury real estate industry.

Pacaso is also widely celebrated for its employee experience and workplace environment. The company has been recognized as a Great Place to Work and has earned awards such as:

• Best Workplaces in Real Estate

• Best Workplace in the Bay Area™

• Best Medium Workplaces™

• Best Workplaces for Millennials™

• #6 on Glassdoor’s Best Places to Work

These recognitions highlight the company’s culture of innovation, inclusivity, and employee appreciation. Pacaso fosters an environment where creativity thrives, ideas are valued, and team members are empowered to contribute meaningfully to a fast-growing global brand.

About the Role

Pacaso is seeking a Social Media Manager (Contract) to elevate, expand, and strengthen the brand’s presence across key social channels. This role is dedicated to developing and executing best-in-class social content that reflects Pacaso’s identity within the luxury lifestyle and real estate domain.

The Social Media Manager will own strategy execution, daily content planning, content creation, community management, and ongoing optimization across Instagram, Facebook, TikTok, X (Twitter), and LinkedIn. This is a highly creative, fast-moving contract position ideal for someone who thrives at the intersection of brand storytelling, content production, and digital engagement.

As a representative of the Pacaso voice, you will collaborate closely with internal marketing teams, creative partners, and leadership to produce visual and written content that not only captures attention but also strengthens brand recognition and inspires aspirational audiences across the world.

You will play a critical role in ensuring Pacaso continues to be a leader in luxury real estate storytelling—through scroll-stopping videos, compelling visuals, and high-quality community interactions that reflect the company’s refined and modern identity.

This is a friendly contract position within the United States, with expected weekly hours ranging from 20 to 30 hours.

What You Will Do

This contract role covers a wide scope of responsibilities aligned with daily social media management and brand representation. Your work will directly shape how Pacaso is seen by millions.

Daily Content Creation & Publishing

• Plan, produce, and publish engaging daily content tailored to the unique strengths of each platform.

• Develop short-form video content for Reels, TikTok, and Stories that reflects luxury lifestyle storytelling.

• Partner with the creative team to bring concepts to life, while also independently filming, editing, and posting quick-turn content when needed.

• Maintain high visual standards consistent with Pacaso’s polished, luxury-focused aesthetic.

Creative Strategy & Visual Brand Alignment

• Apply strong creative judgment to ensure every asset—video, graphic, caption, or animation—reinforces Pacaso’s identity.

• Use tools like Canva to design branded visuals and social graphics.

• Deliver content that reflects seasonal campaigns, brand moments, press features, and major initiatives.

Social Media Calendar & Coordination

• Manage a robust 30-day rolling content calendar.

• Ensure all content aligns with business priorities, product launches, property announcements, and promotional moments.

• Work cross-functionally to sync calendars with PR, partnerships, creative, and performance marketing teams.

Community Interaction & Engagement

• Respond to comments, DMs, tags, and community conversations in Pacaso’s signature tone.

• Keep the brand approachable, polished, helpful, and aspirational.

• Identify engagement opportunities with influencers, media partners, luxury lifestyle accounts, and industry voices.

Analytics, Optimization & Trendspotting

• Monitor performance, track KPIs, and pull insights using analytics tools such as Meta Business Suite, Sprout, or Later.

• Use data to refine content strategy and improve reach, engagement, and audience growth.

• Stay ahead of platform trends, new features, audio trends, and viral formats relevant to luxury, travel, lifestyle, and property markets.

Cross-Functional Collaboration

• Partner with PR for sharing media coverage and press moments.

• Work closely with creative teams to ensure unified visual storytelling.

• Develop ideas for partnerships, influencer activities, and brand collabs.

• Support paid media teams with organic content insights and creative recommendations.

About You — The Ideal Candidate

Pacaso is looking for someone who represents the perfect blend of creativity, strategy, professionalism, and execution. You should be a natural storyteller with strong instincts for high-end brand aesthetics.

Required Qualifications

• 5+ years of experience managing social media for brands—preferably in luxury, real estate, hospitality, travel, or lifestyle industries.

• Proven expertise across major platforms: Meta, X, LinkedIn, and TikTok.

• Strong video editing skills with the ability to produce high-quality short-form content.

• Skilled in designing polished social graphics using Canva.

• Excellent writing skills with a sharp sense of tone, pacing, and brand voice.

• Highly organized, able to manage multiple deadlines and shifting priorities.

• Experience with analytics and social performance tools.

• Ability to independently conceive, create, edit, and publish content with minimal oversight.

• Passion for luxury lifestyle, home design, travel, and aspirational living.

Preferred Attributes

• Experience working with high-end brands or premium audiences.

• Ability to collaborate effectively while still functioning independently.

• A strong sense of visual storytelling, composition, and brand consistency.

• Ability to identify opportunities for trend-driven content that fits naturally into the luxury real estate space.

Contract Details

• Hours: 20–30 per week (flexible depending on workload)

• Pay Range: $30–$40 per hour, based on experience and project scope

• This contract does not include employee benefits

• Opportunities for project extensions and collaboration with Pacaso’s brand and creative teams

Why Professionals Love Working with Pacaso

Even though this is a contract role, Pacaso maintains a reputation for exceptional company culture. Full-time team members enjoy benefits such as stock options, medical coverage, PTO, parental leave, remote work flexibility, and more.

Here’s what makes Pacaso a stand-out workplace:

• A people-first culture built on innovation and collaboration

• A mission-driven team working to modernize and democratize second home ownership

• Opportunities to work with top talent from Zillow and other leading tech companies

• Remote-friendly work environment with creative freedom

• Supportive leadership and a positive team dynamic

Pacaso values team members who bring fresh ideas, high creative standards, and a passion for shaping the future of luxury home ownership.

Equal Opportunity Commitment

Pacaso is proud to be an equal-opportunity employer. The company encourages applicants from all backgrounds, including individuals of all races, religions, nationalities, gender identities, sexual orientations, ages, veterans, and people with disabilities. Every candidate is assessed based on talent, skill, and potential—never personal characteristics.