Senior Marketing Manager Job – K-12 Literacy Strategic Markets | McGraw Hill Full Time

1. Job Overview

McGraw Hill is seeking a highly experienced Senior Marketing Manager for K-12 Literacy Strategic Markets. This role focuses on developing targeted marketing strategies, driving product growth, and strengthening brand leadership in literacy solutions. The ideal candidate brings deep expertise in K-12 literacy, strategic market insights, and impactful campaign execution. This is a full-time remote position within the United States.

2. Company Introduction

McGraw Hill is a global leader in educational innovation, providing next-generation learning platforms to millions of students and educators worldwide. With a legacy of more than 130 years, the company continues to redefine the learning experience through intuitive digital tools, research-backed content, and a commitment to accessibility and inclusion.

Serving learners from kindergarten to graduate school, McGraw Hill focuses on empowering educators, improving student outcomes, and making quality learning more engaging and effective. The company values collaboration, creativity, and a culture that encourages professional growth and personal fulfillment. As McGraw Hill continues to expand its digital footprint, the organization remains committed to shaping the future of education by offering innovative literacy solutions, supporting educators, and delivering measurable learning impact.

3. Job Details Table 

4. Salary, Benefits & Allowances

McGraw Hill offers a competitive annual salary ranging from $90,400 to $130,000, depending on your skills, experience, and location. In addition to base pay, this role may include an annual bonus plan, offering performance-based financial rewards. Employees receive a comprehensive benefits package that includes medical, dental, vision, and life insurance options, along with retirement benefits such as a 401(k) plan.

Team members can access paid time off, professional development opportunities, and a supportive work culture built on collaboration and innovation. As a fully remote position, the role offers flexibility while still providing the chance to work with talented professionals across the United States.

5. Job Responsibilities

• Lead the development and execution of strategic marketing plans for K-12 literacy solutions.

• Analyze market trends, customer insights, and competitive intelligence.

• Collaborate with Sales, Product Development, and Marketing teams to align marketing direction.

• Design targeted pricing strategies and segmentation approaches based on market research.

• Oversee go-to-market strategies, sales enablement tools, and digital campaigns.

• Create compelling messaging and positioning that resonate with educators and administrators.

• Produce thought leadership content, promotional materials, and brand assets.

• Guide cross-functional marketing initiatives and ensure consistent brand identity.

• Identify emerging K-12 literacy opportunities to strengthen market leadership.

• Monitor campaign performance and optimize strategies for improved results.

• Support customer engagement efforts through storytelling and value-driven communication.

• Provide leadership, mentorship, and direction to junior marketing staff.

6. Required Education & Skills

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 10+ years of experience in product marketing or product management.

• Minimum 5 years of leadership in K-12 publishing or literacy markets.

• Expert understanding of literacy education, current challenges, and industry trends.

• Strong cross-functional leadership and decision-making abilities.

• Experience with segmentation, pricing strategies, and positioning.

• Exceptional communication, storytelling, and messaging skills.

• Highly strategic mindset with a passion for innovation and creativity.

• Comfortable with data-driven marketing and analytics tools.

• Ability to influence stakeholders across multiple departments.

7. How to Apply (Step-by-Step)

1. Visit the official McGraw Hill Careers website.

2. Search for the Senior Marketing Manager – K-12 Literacy Strategic Markets role.

3. Prepare an updated resume reflecting relevant marketing and leadership experience.

4. Write a compelling cover letter explaining your expertise in K-12 literacy.

5. Submit your application online through the Applicant Tracking System (iCIMS).

6. Watch your email for confirmation and interview invitations.

7. Complete any pre-screening assessments if required.

8. Attend virtual interviews with HR, marketing leaders, and senior executives.

9. Await final selection and receive your official offer and onboarding details.

8. Selection Process 

McGraw Hill follows a thorough and structured selection process to ensure the best candidate is selected. Once you apply, your resume is reviewed for alignment with K-12 literacy marketing experience. Shortlisted applicants may undergo a recruiter screening, followed by virtual interviews with marketing leadership. Candidates may be asked to present past work, discuss strategic thinking, or propose campaign ideas based on market trends. Cross-functional interviews may occur with Sales and Product teams to assess collaboration skills. After the interview rounds, top candidates receive a final review, and selected individuals are provided with an official offer and onboarding roadmap.

9. Expected Interview Questions

1. What experience do you have in K-12 literacy marketing or product development?

2. Describe a successful campaign you led and the strategy behind it.

3. How do you use market research and customer insights to create marketing strategies?

4. Explain your approach to competitive analysis in the education sector.

5. How do you align marketing initiatives with sales and product teams?

6. What strategies do you use to position education products in a competitive market?

7. Why do you want to join McGraw Hill?

10. Tips to Get Selected

To stand out, highlight your expertise in literacy education, marketing strategy, campaign management, and leadership within K-12 publishing. Demonstrate your ability to interpret data, understand educator needs, and translate insights into compelling campaigns. Prepare real-world examples that show creativity, measurable impact, and collaboration. Familiarize yourself with McGraw Hill’s literacy products and competitive landscape. Showcase strong communication and storytelling skills, as these are essential for creating persuasive messaging. Finally, be confident and articulate how your strategic thinking can elevate McGraw Hill’s position in the K-12 literacy market.

11. Frequently Asked Questions 

Q1: Is this position remote?
Yes, this is a fully remote role within the United States.

Q2: What is the salary range?
The pay ranges from $90,400 to $130,000 annually, depending on qualifications.

Q3: Do I need K-12 publishing experience?
Yes — 5+ years of K-12 publishing or literacy experience is required.

Q4: Is there a bonus plan?
Yes, eligible candidates may receive an annual performance-based bonus.

Q5: Does McGraw Hill offer benefits?
Yes, including medical, dental, vision, life insurance, and retirement plans.

Q6: Are recruiters using other email domains?
Recruiters only contact applicants using @mheducation.com or @careers.mheducation.com.

Q7: Is this role open worldwide?
The job is remote but only open to candidates authorized to work in the United States.

Q8: How long has McGraw Hill been in education?
McGraw Hill has been innovating in education for more than 130 years.

12. Final Conclusion 

The Senior Marketing Manager role at McGraw Hill offers an exceptional opportunity for experienced professionals in K-12 literacy to drive strategic impact. With competitive pay, strong benefits, and a mission-driven culture, this remote position provides a meaningful career path for leaders passionate about improving educational outcomes.