Paid Media Marketing Lead Position (United States) – Fortra – Apply Now Full Time

1. Job Overview

Fortra is seeking a highly skilled Paid Media Marketing Lead to manage, optimize, and scale paid advertising campaigns across multiple digital platforms. This role is perfect for experienced marketers who excel in analytics, creative strategy, audience targeting, and ROI-driven campaign execution.
You will work closely with the Paid Media Marketing Manager and cross-functional teams to plan, execute, and measure campaigns that support Fortra’s global cybersecurity mission.

This is a full-time, remote role available across the United States, offering a competitive salary of $60,000–$75,000 per year, depending on experience.

2. Company Introduction

Fortra is a leading cybersecurity company delivering advanced offensive and defensive security solutions to protect organizations across the cyber kill chain. With a presence in more than 1,000 businesses worldwide, Fortra provides threat intelligence, security automation, visibility, and real-time defense capabilities to stay ahead of cybercriminals.

The company is known for:

• A strong commitment to innovation

• Industry-leading security products

• A diverse, inclusive, and supportive workplace

• Strong opportunities for skill development and career advancement

Fortra’s mission is simple yet powerful: break the attack chain and equip organizations with cutting-edge tools that safeguard their digital infrastructure. With a collaborative culture and a focus on employee growth, Fortra continues to expand as one of the most respected companies in cybersecurity.

3. Job Details Table

4. Salary & Benefits

Fortra follows a fair and transparent compensation philosophy based on market value and internal equity.
Employees receive:

Salary

• $60,000–$75,000 per year, depending on experience and skill level.

Benefits

• Health, dental, and vision insurance beginning on hire date

• Flexible PTO policy

• Immediate enrollment in 401(k), HSA, and FSA

• Tuition reimbursement

• ID Theft Protection program option

• Professional development opportunities

• A company culture focused on wellness, growth, and work-life balance

• DEI programs and impactful social-good initiatives

5. Responsibilities

As the Paid Media Marketing Lead, your role will include strategic planning, data-driven decision-making, and hands-on ad campaign execution. Key responsibilities include:

• Campaign Management: Plan, launch, and optimize campaigns on Google Ads, Bing Ads, LinkedIn Ads, and other platforms.

• Budget Allocation: Work with the Paid Media Marketing Manager to manage budgets efficiently while maximizing campaign ROI.

• Ad Creative Development: Help create high-performing ad creatives, landing pages, and A/B test variations in partnership with the creative team.

• Audience Targeting: Conduct detailed audience research, segmentation, and persona-level targeting to reach the right users.

• Keyword Research: Optimize SEM campaigns using thorough keyword analysis and search-based insights.

• A/B Testing: Continuously test and improve ad copy, creatives, CTAs, and landing page experiences.

• Performance Monitoring: Analyze campaign data and provide performance recommendations to improve ROI and reduce costs.

• Competitor Analysis: Stay updated on competitor campaigns, industry benchmarks, and digital trends.

• Cross-Functional Collaboration: Work with product, SEO, content, and shared services teams to align strategies.

• Reporting: Prepare performance reports with clear insights, optimization recommendations, and results.

• Other Assigned Duties: Support additional marketing tasks as required.

6. Skills & Qualifications

Required Qualifications

• Bachelor’s degree in marketing, business, or related field

• 3–5 years of proven experience in paid media marketing

• Expertise with platforms such as Google Ads, Bing Ads, LinkedIn Ads

• Strong analytical skills and ability to interpret campaign data

• Experience with A/B testing and landing page optimization

• Ability to manage multiple projects simultaneously

• Excellent written and verbal communication skills

• Detail-oriented mindset and strong problem-solving skills

• Ability to collaborate effectively across teams

Preferred Skills

• Experience in cybersecurity, B2B marketing, or SaaS

• Knowledge of SEO fundamentals

• Experience with marketing automation and analytics tools (GA4, HubSpot, etc.)

7. How to Apply (Step-by-Step)

Interested candidates can apply directly through Fortra’s website or via LinkedIn’s “Apply” button.
Make sure your resume highlights:

• Paid media achievements

• Campaign performance metrics

• Tools and platforms you have worked with

• Experience in managing budgets and optimizations

8. Selection Process

Fortra follows a structured hiring process to ensure fairness and transparency:

1. Application Review

2. Recruiter Screening Call

3. Technical Interview with Marketing Leadership

4. Practical Assessment (may involve campaign strategy or analysis)

5. Final Cultural Fit Interview

6. Offer & Background Verification

9. Sample Interview Questions

Here are some questions you may encounter:

1. Walk us through a paid media campaign you managed from start to finish.

2. How do you determine the best platform for a campaign?

3. What metrics do you monitor to measure campaign performance?

4. How do you approach A/B testing for ads?

5. Describe a situation where you significantly improved ROI.

6. How do you collaborate with design or content teams?

7. What tools do you use for analytics and reporting?

8. How do you stay up to date with changes in digital advertising platforms?

10. Tips to Improve Your Application

• Show measurable results such as “Reduced CPA by 30%” or “Improved CTR by 25%.”

• Highlight experience in B2B or cybersecurity sectors if you have it.

• Mention your familiarity with automated bidding strategies and GA4.

• Ensure your LinkedIn profile matches your resume—Fortra recruiters check both.

• Prepare a small portfolio of sample ads or screenshots of campaign results.

11. Frequently Asked Questions (FAQs)

Q: Is this job fully remote?
Yes, the position is remote anywhere within the United States.

Q: Do I need paid media experience?
Yes, at least 3–5 years of hands-on paid media campaign management is required.

Q: What platforms will I be working with?
Google Ads, Bing Ads, LinkedIn Ads, and possibly other niche platforms.

Q: Does Fortra support career growth?
Absolutely—Fortra invests heavily in employee learning and development.

Q: What is the salary range?
The salary is $60,000–$75,000 per year, depending on experience.

12. Final Conclusion

The Paid Media Marketing Lead role at Fortra is an excellent opportunity for experienced digital advertisers who want to join a forward-thinking cybersecurity company. The position offers competitive compensation, flexibility, strong benefits, and the chance to influence impactful marketing strategies across global campaigns.
If you’re analytical, creative, collaborative, and results-driven, this role will allow you to grow professionally while helping Fortra continue its mission of breaking the cyber attack chain.
With its strong DEI culture, investment in employee growth, and dedication to innovation, Fortra provides a stable and rewarding environment for talented marketing professionals.