Marketing Specialist (B2B) Job at Danby Appliances Full Time

1. Job Overview 

Danby Appliances is hiring a skilled B2B Marketing Specialist to support its growing academic rental business. This remote, full-time role focuses on digital strategy, content development, CRM management, and cross-functional collaboration. Ideal for marketers who want autonomy, creativity, and the opportunity to shape impactful customer experiences across major academic partnerships.

2. Company Introduction

Danby Appliances is one of North America’s most trusted appliance brands, known for its innovation, reliability, and commitment to making life easier for customers and businesses. With more than 75 years of industry leadership, Danby has built a reputation for simplifying everyday living through smart, durable, and efficient appliances. The company blends entrepreneurial agility with a community-centered mindset, focusing on sustainability, customer care, and long-term value.

At Danby, employees experience a culture rooted in collaboration, creativity, and doing the right thing. The brand values integrity, innovation, and continuous improvement, making it an ideal place for marketers who want to influence strategy, contribute meaningfully, and grow professionally. Working at Danby means joining a supportive team where your ideas matter and your work directly impacts academic institutions, partners, and communities nationwide.

3. Job Details Table

4. Salary, Benefits & Allowances

Danby Appliances offers a competitive annual salary ranging from $65,000 to $75,000, depending on experience and skill level. The company provides an impressive benefits package including medical, dental, and vision insurance, disability coverage, tuition assistance, and a 401(k) plan. As part of a collaborative and growth-driven culture, you gain direct exposure to leadership, mentorship opportunities, and cross-functional learning experiences. Danby encourages professional development, creative freedom, and meaningful career progression, making it an excellent workplace for marketers aiming to expand their digital, strategic, and analytical skills.

5. Job Responsibilities 

• Develop and execute integrated B2B marketing strategies

• Strengthen academic rental customer experience through targeted campaigns

• Manage timelines, deliverables, and teams using tools like Asana

• Monitor and analyze campaign performance metrics

• Align marketing initiatives with Sales, Product, and Operations teams

• Serve as the marketing point of contact for academic partnerships

• Improve website content, UX, and SEO for better conversions

• Track and optimize campaigns using Salesforce CRM

• Build dashboards and insights to support leadership decisions

• Develop content such as blogs, case studies, whitepapers, and emails

• Maintain editorial calendars and ensure consistent brand voice

• Tailor messaging for academic and institutional audiences

6. Required Education & Skills 

• Bachelor’s degree in Marketing, Communications, or related field

• 3–5 years of B2B marketing experience

• Strong digital marketing and SEO background

• Experience with Salesforce CRM (required)

• Excellent communication and storytelling skills

• Strong analytical and reporting abilities

• Project management expertise with tools like Asana

• Ability to collaborate with cross-functional teams

• Proven ability to manage content creation and brand messaging

• Strategic thinker with attention to detail

7. How to Apply (Step-by-Step)

1. Visit the official Danby Appliances careers page.

2. Search for Marketing Specialist (B2B).

3. Review all job details and confirm eligibility.

4. Prepare an updated resume highlighting B2B and digital experience.

5. Write a focused cover letter explaining your strategic expertise.

6. Submit your application through the online system (Easy Apply available).

7. Wait for confirmation—shortlisted candidates will be contacted.

8. Selection Process 

Danby’s hiring process aims to identify marketers who can think strategically and execute effectively. The process usually starts with an initial CV screening, followed by a virtual HR interview. Selected candidates then complete a technical or marketing-focused interview to assess knowledge of B2B strategy, digital marketing, CRM tools, and content development. You may also be asked to present sample work or a short marketing plan. Final discussions with senior leadership help determine cultural fit and long-term growth potential. Danby typically responds within a week, ensuring a smooth and professional hiring experience.

9. Expected Interview Questions 

1. Describe your experience with B2B marketing and digital strategy.

2. How have you used Salesforce to improve campaigns or lead nurturing?

3. What is your approach to optimizing website UX and SEO?

4. Share a time when cross-functional collaboration improved project results.

5. How do you measure the success of a marketing campaign?

6. What content types do you consider most effective for academic audiences?

7. Why do you want to work at Danby Appliances?

10. Tips to Get Selected 

Focus your application on measurable achievements in B2B marketing, especially those related to digital strategy, CRM management, and content development. Highlight your ability to collaborate with sales and product teams, and demonstrate your strength in data-driven decision-making. Show proficiency with Salesforce, UX improvements, and SEO optimization—these are major advantages. During interviews, communicate clearly, demonstrate strategic thinking, and share real examples of successful campaigns. Danby values innovation, teamwork, and initiative, so emphasize these qualities to stand out.

11. Frequently Asked Questions 

1. Is the role fully remote?
Yes, but only for U.S.-based applicants.

2. What is the salary range?
$65,000–$75,000 per year.

3. How much experience is required?
3–5 years in B2B marketing.

4. Do I need Salesforce experience?
Yes, Salesforce CRM experience is required.

5. Does Danby provide benefits?
Yes—medical, dental, vision, disability, tuition assistance, and 401(k).

6. Is content creation a major part of this job?
Yes, content strategy is a key responsibility.

7. Does the company support career growth?
Yes, Danby invests in mentorship and cross-functional learning.

12. Final Conclusion 

The Marketing Specialist (B2B) role at Danby Appliances is a high-impact remote opportunity for marketers who want to drive strategy, collaborate cross-functionally, and create meaningful digital experiences. With strong compensation, excellent benefits, and a culture focused on innovation and community impact, this role is ideal for ambitious marketing professionals.