Marketing Operations Specialist Job (United States) | Terra Full Time

1. Job Overview (Summary)

Terra is searching for a highly organized, analytical, and tech-savvy Marketing Operations Specialist to support our fast-growing Digital Strategy team. This role is ideal for someone who loves the operational side of digital marketing — building campaigns, cleaning data, managing platforms, creating automations, and optimizing workflows.

As a Marketing Operations Specialist, you will work across top marketing automation platforms like HubSpot, Marketo, and Eloqua, helping our clients launch world-class campaigns while maintaining clean and scalable backend systems. You’ll investigate issues, manage technical configurations, support reporting efforts, and ensure all campaigns run smoothly from setup to execution.

This is a fully remote position open to candidates across the United States. Terra is a digital-first, global team that values creativity, collaboration, and continuous learning. If you enjoy solving technical problems, working behind the scenes to keep marketing engines running, and supporting multiple digital campaigns at once, this role is for you.

2. Company Introduction – About Terra

Terra is a modern digital marketing and creative agency powered by a global team of writers, developers, marketers, designers, and strategists. We help organizations bring their most ambitious digital visions to life—whether it’s a full creative rebrand, a complex digital build, or a multi-channel marketing campaign.

We believe in the power of technology combined with authentic human creativity. Our team culture emphasizes collaboration, innovation, and excellence, ensuring that every project is completed with high-quality execution and a standout digital experience.

Terra provides a supportive, inclusive, and growth-focused environment. We are dedicated to promoting from within and helping each team member strengthen their skills, explore new areas of expertise, and build long-lasting careers in the world of digital marketing and technology.

As an equal-opportunity employer, Terra welcomes team members from all backgrounds and celebrates diversity across our global team.

3. Job Details Table

4. Salary & Benefits

💰 Salary

$70,000 – $80,000 per year, based on experience and platform expertise.

✨ Benefits Included

Terra offers a strong employee benefits package, including:

• 100% company-funded health insurance

• Dental and vision coverage options

• Unlimited paid time off (PTO)

• 4 mental wellness days per year

• Paid parental leave

• 401(k) plan

• Permanent remote work flexibility

• Summer Fridays (office closes at 3:00 PM)

• Shortened Fridays during fall, winter, and spring

• Monthly wellness stipend

• Quarterly employee appreciation gifts

• One-time reimbursement for home office setup

• Monthly virtual team bonding sessions

• Pre-tax commuter benefits (for hybrid workers)

5. Responsibilities (What You’ll Do)

As a Marketing Operations Specialist at Terra, your responsibilities include:

Marketing Automation & Campaign Execution

• Build and launch digital campaigns in HubSpot, Eloqua, and Marketo

• Create emails, landing pages, forms, workflows, and nurture journeys

• Manage templates, reusable components, and scalable system structures

• Support multichannel campaign execution (email, web, analytics, tracking)

Data Management & Technical Support

• Build and maintain lists, segments, workflows, lead scoring models, and lifecycle stages

• Maintain clean, accurate marketing data across MAPs and CRMs

• Perform data hygiene activities like deduplication, enrichment, segmentation

• Troubleshoot issues like:

  • Routing errors

  • Sync delays

  • CRM integration issues

  • Form logic problems

  • Attribution inconsistencies

  • Workflow trigger failures

Reporting & Analytics

• Assist with dashboard creation in:

  • HubSpot

  • Marketo

  • Salesforce

  • Google Data Studio

• Configure UTMs, tracking pixels, and reporting parameters

• Check campaign performance and recommend improvements

Cross-Functional Collaboration

• Work with Digital Strategy team and clients to ensure alignment

• Participate in quality assurance for all campaign components

• Help set up processes, documentation, and marketing ops best practices

Research & Continuous Learning

• Explore new martech tools

• Suggest process improvements

• Stay updated on best practices in digital marketing, marketing ops, and automation

6. Required Skills & Qualifications

Must-Have Skills

• Experience building campaigns in Marketo, HubSpot, or Eloqua

• Ability to configure emails, workflows, smart campaigns, landing pages

• Strong understanding of segmentation, smart lists, data flows, and lifecycle programs

• Knowledge of CRM sync behavior (Salesforce or Microsoft Dynamics)

• Ability to troubleshoot routing, mapping, and campaign issues

• Understanding of UTMs, tracking pixels, attribution models

• Strong organization and multitasking abilities

• Excellent written and verbal communication

• Ability to work independently with tight deadlines

• Fluency in English

Bonus Skills

• Experience in B2B marketing or agencies

• Spanish or French language skills

• Familiarity with advanced martech stacks

7. Why Join Terra?

Working at Terra means joining a digital-first team that values innovation, transparency, and people. Here’s what makes us different:

• We are a close-knit, collaborative global team

• We prioritize work-life balance through flexible schedules and remote work

• Internal growth is a priority — we often promote from within

• Every team member receives creative freedom and ownership

• You’ll work with exciting brands across multiple industries

• Terra invests in your well-being through wellness stipends, appreciation gifts, and more

This role is perfect for someone who thrives in a fast-paced environment, enjoys solving marketing operations challenges, and wants to grow technically and professionally.

8. How to Apply

Interested applicants should submit:

• Updated resume

• Brief cover letter (optional but recommended)

• Any portfolio, certification, or examples of marketing automation work (if available)

Candidates should apply directly through Terra’s hiring page or through the official job listing.

9. Selection Process

Terra follows a structured, transparent hiring process:

1. Application Review

2. Initial Screening Call

3. Technical/Marketing Ops Assessment

4. Interview with Hiring Manager

5. Team Interview / Culture Fit

6. Offer Letter

7. Onboarding & Training

10. Sample Interview Questions

Here are questions you may expect:

1. Which marketing automation platforms are you strongest in (HubSpot, Marketo, Eloqua)?

2. Explain a workflow or automation you created and how it improved a marketing process.

3. How do you troubleshoot CRM sync issues or routing problems?

4. Describe how you set up UTM tracking and reporting for campaigns.

5. How do you maintain clean data in a large CRM/MAP environment?

6. What dashboards have you built and in which tools?

7. How do you ensure high-quality execution during campaign launches?

11. Tips for Applicants

• Showcase specific platforms you’ve used

• Highlight data or automation projects

• Mention CRM experience (Salesforce is a big plus)

• Demonstrate your troubleshooting approach

• Provide examples of smart lists, workflows, or campaigns you built

• Be ready to discuss how you manage time and multitasking

12. Final Conclusion

The Marketing Operations Specialist role at Terra is an excellent opportunity for early-to-mid-career marketing technologists who enjoy working behind the scenes to power digital campaigns. If you love building automations, cleaning data, troubleshooting sync issues, and improving marketing performance through operational excellence, this position offers the perfect blend of challenge, growth, and flexibility.

With a competitive salary, fully remote work, strong benefits, and a supportive global team, Terra gives you everything you need to thrive in modern digital marketing. If you’re ready to grow your marketing operations career in a collaborative and innovative environment, Terra welcomes your application.