Digital Marketing Manager Position – Ladders | Worldwide Applicants Welcome Full Time

1. Job Overview 

Ladders is hiring an experienced Digital Marketing Manager to lead high-impact marketing campaigns within the Hospitals & Medical Centers sector. This remote role focuses on driving engagement, improving conversions, refining digital journeys, and using data-driven strategies to support business growth. Ideal for marketers who love experimentation, analytics, and scaling successful digital programs.

2. Company Introduction 

Ladders is a leading technology and career platform known for empowering top professionals to grow, connect, and succeed in the $100K+ job market. With a strong presence across the US and Canada, Ladders supports millions of career-driven individuals by offering high-value job listings, market insights, and advanced digital tools that help companies and candidates thrive.

The company blends innovation, technology, and human-centered solutions to build products that truly impact people’s lives. With a team consisting of engineers, product designers, marketers, and strategists, Ladders is deeply rooted in creating data-driven tools and career marketplaces that benefit both job seekers and employers. They are now expanding their marketing team with a strategic Digital Marketing Manager capable of accelerating growth across digital channels.

3. Job Details 

4. Salary, Benefits & Allowances 

The Digital Marketing Manager role offers a competitive annual salary range between $89,000–$121,000, based on experience and performance capability. Along with excellent pay, candidates enjoy a flexible remote work environment that encourages creativity and innovation. Ladders fosters a collaborative culture, providing opportunities for professional growth, strategic impact, and access to advanced marketing tools. Team members benefit from cross-functional collaboration, involvement in mission-driven initiatives improving patient care solutions, and exposure to high-level digital marketing operations. With a balanced work-life structure and supportive leadership, this role is ideal for professionals seeking long-term career stability in an innovative, fast-growing organization.

5. Job Responsibilities

• Develop and execute comprehensive digital marketing and social media strategies

• Optimize paid and organic digital campaigns aligned with company goals

• Manage SEO/SEM efforts to support lead generation

• Oversee website performance, landing pages, and content optimization

• Collaborate with cross-functional teams on email nurture campaigns

• Analyze campaign data and produce insights-driven recommendations

• Implement A/B testing and conversion optimization strategies

• Evaluate emerging digital tools and technologies for potential adoption

• Improve user journeys and customer lifecycle pathways

• Coordinate with sales, product, and leadership teams for unified messaging

• Manage paid advertising initiatives across multiple platforms

6. Required Education & Skills

• Minimum 3+ years of experience in digital marketing (B2B or healthcare preferred)

• Strong expertise in SEO/SEM and paid media management

• Ability to translate data into actionable marketing strategies

• Proficiency with tools like Google Analytics, Google Ads, CRM, and automation tools

• Experience with WordPress or similar CMS platforms

• Understanding of landing page design and optimization

• Familiarity with email marketing workflows and nurture campaigns

• Knowledge of A/B or multivariate testing tools

• Basic skills in HTML, CSS, or JavaScript (a plus)

• Strong mindset for continuous learning and innovation

7. How to Apply (Step-by-Step)

1. Visit the official job posting on Ladders or the client’s hiring platform.

2. Click Apply Now to begin the application process.

3. Upload your updated resume showcasing digital marketing experience.

4. Include a cover letter explaining your strategic marketing skills (optional but recommended).

5. Attach any portfolio links, campaign results, or analytics dashboards (if available).

6. Submit the application and wait for the confirmation email.

7. Keep your phone and email notifications on for interview updates.

8. Selection Process

The selection process at Ladders is designed to evaluate both technical expertise and creative marketing vision. First, the hiring team conducts an initial screening of resumes to shortlist qualified candidates. Selected applicants may complete a brief marketing assessment or portfolio review. This is followed by one or more virtual interviews involving the marketing team, leadership, and cross-functional stakeholders. Candidates may be asked to discuss previous campaign results, strategic thinking, and familiarity with digital tools. After final evaluation, HR contacts the chosen candidate with an offer and begins the onboarding process for remote integration.

9. Expected Interview Questions 

1. Can you describe a digital marketing campaign you executed and its results?

2. What tools do you use for SEO, analytics, and paid advertising?

3. How do you approach A/B testing and campaign optimization?

4. Describe a time you used data to make a strategic marketing decision.

5. What challenges have you faced in managing digital campaigns, and how did you overcome them?

6. How do you ensure alignment between marketing and sales teams?

7. Why do you want to work in the Hospitals & Medical Centers industry?

10. Tips to Get Selected

Highlight your measurable marketing achievements, such as improved conversions, increased traffic, or ROI-driven results. Showcase familiarity with tools like Google Analytics, Google Ads, SEM tools, and email automation platforms. Emphasize your ability to blend creativity with data insights and explain how you adapt strategies based on performance metrics. Tailor your resume to include healthcare or B2B experience if you have it. During the interview, demonstrate your analytical mindset, problem-solving skills, and willingness to experiment and innovate in a rapidly evolving digital landscape.

11. Frequently Asked Questions 

Q1: Is this position fully remote?
Yes, the role is 100% remote.

Q2: Can applicants worldwide apply?
Yes, worldwide applicants are accepted.

Q3: What is the salary range?
The salary ranges from $89,000–$121,000 per year.

Q4: Do I need healthcare marketing experience?
It is preferred but not mandatory.

Q5: Are fresh graduates eligible?
No, at least 3+ years of digital marketing experience is required.

Q6: Does the role involve managing paid ads?
Yes, paid media management is a key responsibility.

Q7: Is a cover letter required?
Optional, but strongly recommended.

Q8: What tools should I be familiar with?
Google Analytics, Google Ads, SEO tools, CRM systems, CMS, and A/B testing tools.

12. Final Conclusion 

The Digital Marketing Manager  role at Ladders is a high-impact opportunity for experienced marketers seeking strategic responsibility, competitive pay, and full remote flexibility. If you excel in data-driven marketing and love scaling digital campaigns, this role offers exceptional long-term growth. Apply now to join a forward-thinking global team.

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