Digital Marketing Analyst Job, Sr. – Online Job Opportunity ($79,000–$146,000 Per Year) Full Time

1. Job Overview

KeyBank is hiring a Senior Digital Marketing Analyst to drive data-driven marketing decisions across its digital platforms. This fully remote, full-time role focuses on campaign analytics, customer journey insights, and performance optimization using advanced analytics tools to improve marketing effectiveness and ROI.

2. Company Introduction 

KeyBank is a leading financial services organization in the United States, delivering innovative banking, investment, and financial advisory solutions to individuals, small businesses, and commercial clients. Headquartered in Cleveland, Ohio, the company operates nationwide and is recognized for its commitment to customer financial wellness, responsible banking practices, and technological innovation.

The organization fosters an inclusive and collaborative work culture where employees are encouraged to grow professionally and contribute meaningfully to their communities. KeyBank places a strong emphasis on leveraging digital tools and data analytics to enhance customer experiences and deliver personalized financial solutions. As an Equal Opportunity Employer, the company is dedicated to creating a diverse workplace where all qualified professionals have the opportunity to succeed and make a lasting impact.

3. Job Details Table

4. Salary, Benefits & Allowances 

This full-time remote position offers a competitive annual salary ranging from $79,000 to $146,000, depending on experience, skills, and qualifications. Employees are eligible for performance-based incentives and bonuses. KeyBank provides a comprehensive benefits package that includes medical, dental, and vision insurance, along with retirement savings plans featuring 401(k) employer matching. Additional benefits include paid time off, holidays, wellness programs, flexible work arrangements, and continuous professional development opportunities. These offerings ensure financial stability, career growth, and a healthy work-life balance for employees.

5. Job Responsibilities 

• Implement and validate tracking tags using Adobe Launch

• Ensure accurate data collection across digital properties

• Support creation and management of Enterprise Customer IDs (ECIDs)

• Enable and optimize digital marketing campaigns through Adobe Experience Platform

• Develop dashboards and reports using Adobe Analytics, Tableau, or Power BI

• Monitor website traffic, engagement, and conversion performance

• Analyze user behavior and campaign effectiveness

• Provide actionable insights to improve personalization and UX

• Execute A/B testing and support conversion rate optimization initiatives

• Maintain data governance, privacy compliance, and data integrity

• Collaborate with UX, marketing, product, and engineering teams

6. Required Education & Skills 

• Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field

• Minimum 3 years of experience in digital or web analytics

• Proficiency in Adobe Analytics

• Familiarity with Customer Journey Analytics (CJA)

• Experience with Adobe Experience Platform (AEP)

• Strong SQL and Excel skills

• Experience with Tableau or Power BI

• Understanding of digital marketing KPIs and attribution models

• Knowledge of conversion rate optimization strategies

7. How to Apply (Step-by-Step)

1. Visit the official KeyBank job listing.

2. Review the job description and eligibility requirements carefully.

3. Prepare an updated resume highlighting analytics and marketing experience.

4. Ensure experience with Adobe Analytics and AEP is clearly mentioned.

5. Submit the application through the official apply portal.

6. Watch for follow-up communication from the hiring team.

8. Selection Process 

The selection process begins with an initial application review to assess qualifications, technical skills, and relevant experience. Shortlisted candidates may be invited for interviews focusing on digital marketing analytics expertise, data interpretation skills, and collaboration abilities. Technical assessments or scenario-based discussions may be included to evaluate problem-solving and analytical thinking. Final selection is based on experience alignment, communication skills, and the ability to deliver actionable insights that support marketing and business objectives.

9. Expected Interview Questions 

1. How have you used Adobe Analytics to improve marketing performance?

2. Can you explain your experience with Customer Journey Analytics?

3. How do you measure digital marketing ROI?

4. Describe a successful A/B testing project you managed.

5. How do you ensure data accuracy and governance?

6. What KPIs do you prioritize for digital campaigns?

10. Tips to Get Selected 

To improve your chances of selection, emphasize hands-on experience with Adobe Analytics, AEP, and data visualization tools. Clearly showcase your ability to translate complex data into actionable insights. Highlight collaboration with marketing, UX, and product teams. Demonstrating experience in campaign optimization, attribution modeling, and CRO will strengthen your profile. Strong communication skills and the ability to tell data-driven stories are critical for standing out.

11. Frequently Asked Questions (FAQs)

1. Is this job fully remote?
Yes, this is a remote position.

2. What is the salary range?
The salary ranges from $79,000 to $146,000 per year.

3. Is this a full-time role?
Yes, this is a full-time position.

4. How much experience is required?
A minimum of 3 years of relevant experience is required.

5. Are benefits included?
Yes, comprehensive benefits are included.

6. Can applicants apply from outside the U.S.?
Yes, applicants from worldwide locations may apply.

7. Does KeyBank offer career growth opportunities?
Yes, the company strongly supports professional development.

12. Final Conclusion

The Senior Digital Marketing Analyst role at KeyBank is an excellent opportunity for analytics-driven professionals seeking a high-impact, remote career. With competitive pay, strong benefits, and a data-focused culture, this position offers long-term growth in a leading financial institution.

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